Patricia F Production Blog

  PRODUCTION PROJECT TREATMENT   Example production brief: A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.  Create an original music video and associated print or online material to promote the same artist or band.  You should create a cross-media production for a n  independent record label   (such as 4AD) targeting a  specialised audience of 16-35 year olds   who have a  specific interest in your chosen genre  of music.  Task 1: Audio-Visual  Create an original music video to promote your new artist or band.  Length:  3 minutes - 3 minutes 30 seconds.  Longer tracks may be edited or faded out to meet the required length.  You may use an existing song for your music video (this does not need to be copyright-free), but  the song must not have an existing official music video.  Task 2:  Print...

  TREATMENT This is my treatment for my final piece ( Music Video). This powerpoint contains my ideas for my music video Raye wife me from Patricia Fernandes MUSIC VIDEO: TREATMENT AUDIENCE RESRACH/FEEDBACK Before listening to the treatment, and from listening to the track alone: What genre would you place it in? ·       R&B ·       Hip Hop ·         Drama ·         Pop        What do you think the TA is? ·       16+ mainly girls ·       16-25 ·       Teen females ·       18+ ·       Teenagers-early 20’s     What would you expect to see in the video? ·       Colourful- Main girl (close up) ·       Love story- Na...

     AUDIENCE PRIMARY RESEARCH:  To ensure that I have picked the right target audience for my music video, I have carried out the following:  Interviews- The interviews helped me to understand if my target audience would listen to this type of music. The target audience aimed is for Teenagers but also 16+. Therefore, I displayed this knowledge and added it to the research to ensure I knew which target audience was the correct one. I focused on the different ages from 16-20 and asked these people if they would listen to this song and they mostly voted yes. However one didn't due to the fact that that isn't something he would listen to as he is into music such as grime & rap. Following this investigation to find out which is the right target audience has allowed me to pick my target audience carefully due to the fact I'm going out and asking if people would listen to this and it shows that there isn't a biased view on this research and even complete...

     RESEARCH The unique independent record label '4AD' is a record label within the UK, found in 1980 by Ivo Watts-Russell and Peter Kent. The record label has started with both of them but ended up which only being partnered with one, when Kent sold his shares to Watts-Russell.  The initial plan for this independent record label was purely to have a line up for the other record label 'Beggars Banquet' which therefore secured a place at this label after being at 4AD as a concrete placement for the artists to begin from and enlarge gradually. The record label very gradually grew as many artists got signed with them such as Throwing Muses and Pixies, with their American rock music.  How does the company work within the music industry? The company in the 80's would sign with now big artists who recorded with them with varies 4AD studio sessions. With this being said, in 1987 'Pump up the volume' by the artists M/A/R/R/S became a big hit leadi...

       MUSIC           MAGAZINES

     RESEARCH               This is my Research for two artists who are signed to an independent record label and a big stream record label. This powerpoint highlights the differences in both artists despite being in the music industry. Roy Orbison contrasts to a 21st century artist such as Juice WRLD, just because of their sense of music taste is on opposite sides of the spectrum.            

                       BRIEF Music Marketing A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band. You should create a cross-media production for a n independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music. Task 1: Audio-Visual Create an original music video to promote your new artist or band. Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length. You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video. Task 2: b) Print Create a front cover and double page feature article for a new spec...