AUDIENCE: PRIMARY & SECONDARY RESEARCH

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    AUDIENCE
PRIMARY RESEARCH: 

 To ensure that I have picked the right target audience for my music video, I have carried out the following: 

  • Interviews- The interviews helped me to understand if my target audience would listen to this type of music. The target audience aimed is for Teenagers but also 16+. Therefore, I displayed this knowledge and added it to the research to ensure I knew which target audience was the correct one. I focused on the different ages from 16-20 and asked these people if they would listen to this song and they mostly voted yes. However one didn't due to the fact that that isn't something he would listen to as he is into music such as grime & rap.
Following this investigation to find out which is the right target audience has allowed me to pick my target audience carefully due to the fact I'm going out and asking if people would listen to this and it shows that there isn't a biased view on this research and even complete strangers would listen to this song at some point. 

SECONDARY RESEARCH:

In addition to this, it was extremely important that secondary research was taken place due to the fact that I had to carry out an investigation on the current audience from the artist but also similar artists. From this research, I went on a couple artists instagram such as Raye, EO, Drake and Ella Mai. All these artists have similar genre in music and therefore led me in believing that they had similar target audiences which ranged from at least 15 to young adults (25) 


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